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Overview

Trustly at a glance.

Trustly is Pay by Bank across 30+ markets: the customer picks their bank, authenticates with it and pays account-to-account — no card number, no separate consumer wallet, and recurring products for subscriptions and bills. The profile below shows where the method fits.

Type
Open-banking / account-to-account Pay by Bank payment
Payment category
Bank payment
Primary markets
30+ markets across Europe and North America
Payment experience
Bank selection, bank authentication and direct account payment
Best for
E-commerce, subscriptions, financial services, gaming, travel and account funding
The method

What Trustly is.

Trustly is a Pay by Bank provider that lets customers pay directly from their bank account using their existing online or mobile-banking relationship.

At checkout, the customer selects a bank, authenticates with the bank and authorises an account-to-account payment. No card number or separate Trustly consumer wallet is needed for the standard payment journey.

Trustly also supports recurring and bill-payment use cases through enabled products, allowing merchants to extend Pay by Bank beyond a one-time purchase.

The Trustly payment experiences
One-time Pay by Bank

The customer selects a bank and authorises a direct account payment for the order.

The standard journey — existing banking relationship, no card number, no separate wallet.

Returning bank customer

Eligible repeat customers can move through a streamlined bank-selection and approval experience.

Less friction for the second purchase and every one after it.

Recurring and bill payment

Supported products can establish an ongoing bank-payment relationship for subscriptions and invoices.

Pay by Bank extended beyond a one-time purchase — memberships, utilities and bills included.

The customer journey.

Six steps from checkout to authorised bank payment — recurring services continue on the standing authorisation.

  1. 01

    Select Trustly

    The customer selects Trustly or Pay by Bank at checkout.

  2. 02

    Choose a bank

    The customer chooses a bank from the institutions available in the market.

  3. 03

    Authenticate

    The customer authenticates through the bank’s own web or mobile experience.

  4. 04

    Pick the account

    The customer selects the relevant account where required.

  5. 05

    Authorise and return

    The customer authorises the bank payment and returns to the merchant experience.

  6. 06

    Recurring continues

    For recurring services, the customer establishes the required ongoing payment authorisation.

Coverage

Market coverage.

Trustly operates across more than 30 markets and connects merchants with a broad network of banks in Europe and North America, making it suitable for businesses seeking a recognisable multi-market Pay by Bank option.

Fit

Where it wins.

Strong fit

  • Multi-market merchants adding Pay by Bank alongside cards
  • Subscriptions, memberships, utilities and bill payments
  • Financial services, brokerage, wallet and account funding
  • Gaming and high-frequency digital platforms
  • Travel and e-commerce with bank-oriented customers

Additional merchant positives

Direct bank payment
Customers pay from an existing account without entering card details.
Multi-market reach
One Pay by Bank brand can serve customers across numerous markets.
Recurring capability
Enabled products support subscriptions and ongoing bill-payment relationships.
Familiar authentication
Customers approve through the bank credentials or biometrics they already use.
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